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Item #:
14265883
Marketing Management (14th Edition)
89% of respondents would recommend this to a friend
Item #:
14265883
€ 69
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Marketing Management is the gold standard marketing text that reflects the latest changes in marketing theory and practice.
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What Stands Out
Comprehensive Coverage
This edition offers an extensive overview of marketing principles, strategies, and practices, ensuring readers grasp fundamental concepts and gain insights into contemporary marketing challenges.
Real-World Examples
Includes case studies and examples from various industries, allowing students and professionals to apply theoretical knowledge to practical scenarios, enhancing learning and retention.
Up-to-Date Insights
Incorporates the latest trends and developments in marketing, equipping readers with current knowledge that is critical for navigating today’s dynamic market environment.
Product Details
- 14th edition of Marketing Management text
- Reflects latest changes in marketing theory and practice
- Overhaul of new material and updated information
- Available with mymarketinglab–Pearson’s online tutorial and assessment platform
- Gold standard marketing text
- Remains true to its gold-standard status
| Publisher | Pearson |
| Publication date | February 18, 2011 |
| Edition | 14th |
| Language | English |
| Print length | 816 pages |
| ISBN-10 | 0132102927 |
| ISBN-13 | 978-0132102926 |
| Item Weight | 3.65 pounds (1.66 kg) |
| Dimensions | 8.8 x 1.2 x 10.9 inches (22.4 x 3 x 27.7 cm) |
Who Should Buy?
-
Students
Ideal for undergraduate and graduate students studying marketing principles and theories to enhance learning experience.
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Marketing Professionals
Serves as a comprehensive reference tool for marketing managers seeking to deepen their strategic understanding and skills.
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Educators
Great resource for teachers and educators designing marketing curricula, offering structured content and real-world examples.
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Beginners
Inexperienced readers may struggle with complex concepts and terminology not easily understood without prior marketing knowledge.
Product Description
About This Item
Introducing the Marketing Management 14th Edition 14th Edition Are you ready to take your marketing skills to the next level? Look no further than the Marketing Management 14th Edition 14th Edition. With this comprehensive textbook, you will gain a deep understanding of e-commerce marketing management, strategies, techniques, and tools. Whether you are a marketing professional, a business owner, or a student, this book is essential for anyone looking to excel in the world of digital marketing. Dive into the world of international marketing management and learn the ins and outs of marketing in the digital age.
From beginners to seasoned professionals, this book offers valuable insights and practical knowledge for online marketing management. Stay on top of the ever-changing social media landscape with expert advice on social media marketing management. Discover the latest trends and best practices to elevate your brand's online presence. With e-commerce marketing strategies and techniques at your fingertips, you will be equipped to drive results and boost your online sales. This comprehensive resource also delves into content marketing management, offering valuable insights on how to create compelling and engaging content that resonates with your target audience.
Learn how to effectively manage your brand in the e-commerce space and gain a competitive edge. To stay ahead of the competition, it is crucial to stay up-to-date with the latest e-commerce marketing trends and strategies. This book provides the knowledge and tools you need to stay ahead of the curve and maximize your e-commerce marketing efforts. Discover proven tactics and channels to reach your target audience and drive conversions. Invest in your marketing skills and take advantage of the Marketing Management 14th Edition 14th Edition.
Order your copy today to unlock the secrets of successful e-commerce marketing and propel your business to new heights.
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Management Editorial Review
The Marketing Management 14th Edition is an excellent book for marketing. This textbook has been highly recommended due to its compatibility with Strategic Marketing MBA course content. The book is well-researched and contains essential information that meets the needs of students. However, there have been some complaints about the quality of the book, with some customers receiving books with bent corners and highlights on 90% of the pages.
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Pros
- Highly recommended for marketing courses
- Well-researched and contains essential information
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€ 69
Order now and get it around Thursday, September 17
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Features & Benefits
- Stay on the cutting-edge with gold standard marketing text
- Includes updated information and new material
- Available with mymarketinglab - Pearson's online tutorial and assessment platform
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