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Modern Competitive Strategy
87% of respondents would recommend this to a friend
€ 218
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Modern Competitive Strategy focuses on what makes firms successful over time, ultimately within industries that are global in scope.
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What Stands Out
Product Details
- Offers a comprehensive overview of modern competitive strategy
- Covers topics such as globalization, innovation, sustainability, and more
- Includes case studies and real-world examples for practical understanding
- Authored by leading experts in the field of business strategy
- Provides insights into competitive dynamics and strategic decision-making
- Ideal for students, professionals, and anyone interested in business strategy
| Publisher | McGraw Hill |
| Publication date | January 19, 2015 |
| Edition | 4th |
| Language | English |
| Print length | 416 pages |
| ISBN-10 | 1259181200 |
| ISBN-13 | 978-1259181207 |
| Item Weight | 1.4 pounds (640 grams) |
| Dimensions | 7.3 x 0.7 x 9.1 inches (18.5 x 1.8 x 23.1 cm) |
Who Should Buy?
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Business Strategists
Professionals seeking advanced strategic frameworks to enhance competitiveness within their industry will find this product invaluable.
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MBA Students
Students in business programs aiming to understand modern strategies will benefit from its comprehensive and practical insights.
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Entrepreneurs
Entrepreneurs looking to differentiate their startup will gain essential tools and techniques to craft successful business strategies.
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Casual Readers
Individuals without a strong interest in business strategy may find the content too complex or irrelevant for casual reading.
Product Description
Modern Competitive Strategy
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Management Editorial Review
Modern Competitive Strategy 4th Edition is a well-written book that covers effective business strategies. Although the book is highly informative, some customers received it in poor condition, with the cover almost falling off and fluids spilled over it. However, one positive note mentioned that the book was delivered to them in great quality.
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Pros
- Well written
- Highly informative
Cons
- Poor condition upon delivery
Product Price History
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€ 218
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Features & Benefits
- Comprehensive and succinct
- Applicable to emerging industries
- Suitable for teaching at all levels
- Complete introduction to strategy
- Flexible in fitting course length
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