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Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
90% of respondents would recommend this to a friend
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Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends.
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What Stands Out
Product Details
- Practical guide covering digital marketing strategy and transformation
- Includes case studies, examples, and best practices
- Covers SEO, email marketing, social media, content marketing, and performance marketing
- Fifth edition updated to reflect latest global industry developments
- Endorsed by Harvard University, Hult Business School, and the Chartered Institute of Marketing
- Required reading at over 100 universities and colleges
| Publisher | Kogan Page |
| Publication date | November 24, 2020 |
| Edition | 5th |
| Language | English |
| Print length | 448 pages |
| ISBN-10 | 1789666015 |
| ISBN-13 | 978-1789666014 |
| Item Weight | 1.95 pounds (880 grams) |
| Dimensions | 6.14 x 1.01 x 9.21 inches (15.6 x 2.6 x 23.4 cm) |
Who Should Buy?
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Marketing Professionals
Ideal for those looking to enhance their digital marketing strategies and campaign effectiveness in a competitive environment.
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Small Business Owners
Empower small business owners with essential tools and strategies to engage customers and increase online presence.
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Students and Learners
Perfect for students seeking to understand digital marketing fundamentals and implement them in their projects or assignments.
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Advanced Marketers
May not meet the needs of experienced marketers seeking advanced tactics and deep insights beyond basic concepts.
Product Description
Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
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Retailing Editorial Review
"Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns" is a comprehensive book that provides valuable insights into the world of digital marketing. The author, Damian Ryan, does an excellent job of explaining the fundamentals of digital marketing in a way that is easy to understand, making it accessible to readers who are new to the subject. The book covers a wide range of topics and activities in the field of digital marketing, providing readers with a thorough understanding of the subject. Whether you are interested in affiliate marketing or other aspects of digital marketing, this book offers detailed teachings and practical advice that can be applied to your own campaigns. One of the strengths of this book is its clarity. The author uses a straightforward writing style and provides real-world examples to illustrate concepts, making it easy for readers to grasp the information. Additionally, the book is well-organized and covers all the essential topics, ensuring that readers have a comprehensive understanding of digital marketing. The positive reviews from customers further highlight the effectiveness of this book. Readers appreciate the detailed teachings on affiliate marketing and find the book to be of high quality. The clear explanations make it easy to understand the core topics and activities of digital marketing, making it an ideal resource for beginners. Overall, "Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns" is a valuable book for anyone interested in learning about digital marketing. With its clear explanations and practical advice, this book is a great resource for beginners and a must-read for those who want to dive into the world of digital marketing.
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Pros
- Clear explanations of digital marketing concepts
- Practical advice and real-world examples
- Comprehensive coverage of essential topics
- Easy to understand for beginners
Cons
- No specific Cons mentioned in the available information.
Product Price History
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Features & Benefits
- Practical, no-nonsense guide to digital marketing
- Covers strategy, digital transformation, and best-practice basics and trends
- Clear and informative with case studies and examples
- Essential grounding in SEO, email marketing, social media, content marketing, performance marketing, and more
- Fully updated fifth edition reflecting the latest global developments
- Required reading for more than 100 universities and colleges
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