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40908176
Market Research in Practice: An Introduction to Gaining Greater Market Insight
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Item #:
40908176
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Market Research in Practice is an invaluable guide for students of research methods, researchers, marketers and users of market research.
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What Stands Out
Comprehensive Coverage
This book provides in-depth insights into market research methodologies, ensuring readers understand various approaches and their applications in real-world scenarios.
Updated Edition
The 4th edition reflects the latest trends and technologies in market research, equipping readers with current strategies that enhance their market insight and analysis.
Practical Applications
Real-world examples and case studies illustrate key concepts, allowing readers to apply theoretical knowledge effectively to gain actionable market insights.
Product Details
- Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors. Now in its fourth edition, Market Research in Practice is now fully updated to capture the latest changes and developments in the field and explores new tools of qualitative research using online methods as well as expanding further on online surveys such as SurveyMonkey. Accompanied by a range of templates, surveys and resources for lecturers, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.
| Publisher | Kogan Page |
| Publication date | November 30, 2021 |
| Edition | 4th |
| Language | English |
| Print length | 392 pages |
| ISBN-10 | 1398602825 |
| ISBN-13 | 978-1398602823 |
| Item Weight | 1.92 pounds (870 grams) |
| Dimensions | 6.69 x 0.79 x 9.45 inches (17 x 2 x 24 cm) |
| Country of Origin | This item will be imported from US |
| What is in the box | Market Research in Practice:... For more details, please check description/product details |
Who Should Buy?
-
Marketing Professionals
Ideal for marketers seeking to enhance their skills in gathering and analyzing market insights effectively.
-
Students in Business
Beneficial for students studying marketing or business, providing foundational knowledge in market research methodologies.
-
Entrepreneurs
Useful for entrepreneurs looking to understand market demands and tailor their products effectively.
-
Advanced Researchers
Not suitable for seasoned researchers seeking in-depth, cutting-edge methodologies beyond basic market research concepts.
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Pros
- Comprehensive coverage of market research
- Accessible language for beginners
- Practical examples and case studies
- Up-to-date with industry trends
- User-friendly layout and design
Cons
- Some advanced topics may lack depth
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€ 39
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Features & Benefits
- Provides a practical and robust introduction to market research.
- Clear step-by-step guide to managing market research.
- Real-world examples from top companies such as Adidas and General Motors.
- Fully updated 4th edition covers the latest changes and developments in the field.
- Includes new tools of qualitative research using online methods.
- Accompanied by templates, surveys, and resources for lecturers.
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